In the economic world, a successful business needs to sell products to the mass market in order to stay afloat. However, that's exactly what devalues the product. When everybody has the same product, that product loses its appeal. However, a unique product is one that caters to special tastes. Aishti for women from Glenn Perri is one such fragrance. It is for the woman who refuses to be a part of the mainstream. She sets her own rules and creates her own path.